Dear mouse,
A question was raised by Manny Viloria whether the blogs did really help in the promotion of the PBB when the popularity of a show is measured by the viewership and not…
by the readership of blogs.
Viewership however is generated by promotion either by the following:
1. press releases that are handed to the entertainment column writers.
( the effectiveness of this medium is still to be translated by the number of readers reached).
2. radio
(the effectiveness of this medium is still to be translated by the number of listeners)
3. TV
(the effectiveness of this medium is still to be translated by the viewers of the commercial or the program where it was run)
All of these media created AWARENESS and not the statistics that directly measure the popularity of a show.
From my latest research about blogs, entertainment blogs ranked highest and the most
visited by the readers.
Even BBC newsonline is cognizant of the interest of the people on entertainment that among the storylines in its page is about the latest on show business.
As I have written in the comment box of Yuga, in many application forms for employment here in the States, a box about the information as to how the applicants come
to know about the company is provided for their feedback in assessing the most effective promotion tool for reaching out more applicants from the advertisements used. Options given are: word of mouth, online classifieds, newspapers, from friends, referrals, TV, radio…etc.
IMHO, blogs have this effect on prospective customers/clients/patrons. Blogs created awareness, blog readers talked about it among friends, refer the products/programs to friends/families/relatives. Some were hooked. Some were not.
If Google Adsense and Chitika did not see the effectiveness of promoting a product thru blogs, they would not be paying per click of the advertisements in blogs.
GMA has long recognized the effectiveness of blogs so that if one is keen enough to
notice, the blogs about teleserye of the said network have been in the blogosphere long before the PBB was launched. Mulawin, Darna and other blogs were not personal blogs. They were blogs that were made to appear like one to stir the interest of the readers.
As to the traffic issue created for the blogs, precisely, that’s the measurement of how effective it is.
The Ca t
P.S. If I were in their PR Department, I would have tasked someone to read blogs and newspaper columns to find out who are writing about the network, positive or negative.
They can pick up one or two tips from the negative and send a small thank you note for the positive feedback writers.
Blogs enhanced the experience of PBB. Awareness is done thru mainstream media but to fully get the whole PBB ummm… experience, Retzwerx just dishes it out by the dozens.
How many times have we visited his blog to check on any updates on PBB while waiting for the show to run? Mainstream media is paid to advertise the show, be it in cash or in kind. They are just the mouthpiece of Corporate Art. But Retz does it out of passion. (Google Adsense aside).
ACK! My comment has been tagged as spam again! Bad kitty! Bad Kitty!
Jobert,
It’s not me, it’s the blogspot. “Blogspot accounts” are considered spam by my system. hehehe
Oh yeah, the mainstream advertising media, the traditional sales promotion vehicles, print, radio and tv . When people’s minds are close to new ideas or developments, yan ang sinasabing napag-iiwanan sa pansitan.
Corporate blogs are now being encouraged in several companies here in the States that among the jobs advertised are those of corporate bloggers.
[...] tchwina( Even when there’s Milk Around) Yuga (Ambot ah!) Rickey (Avisala mga Kaisip) Cathy (Now, What Ca t?) Jaypee (jaypeeonline) Jobert (Workd Famous in the Philippines) + another 3000 more new mails [...]
[...] at at gumawa ng “impact” sa naturang palabas. Markku, Rickey, Katchwina, Yuga, Cathy, Jaypee, Jobert. Aba, ala “Dear Abbey” ito ah, hehehe. After screening and filtering 6000+ new mail [...]